C is for CPD in the A-Z of life at RKH, or Continuing Personal Development to give it its full name.
The fast changing nature of marketing means every day is very much the cliched school day. As a naturally inquisitive bunch we’re always sharing the latest news in our areas and discussing new ideas as they come up. We also study for qualifications, attend courses, dial into webinars, read books and much more to develop our skills and knowledge of relevant subjects through more formal training.
Look past the food photos we share from our staff meetings and you’ll sometimes see someone presenting on the training they’ve taken part in. Getting everyone together to listen to new ideas and then discussing these as an agency allows us to consider how best to integrate new thinking into the varied work we do.
Learning, discussing ideas and having fun doing this is great but it’s important we share what we know with everyone we work with too. Through training we’re able to offer better advice to our clients on the potential of the latest developments in marketing in relation to their needs.
Making sure all members of the team take part in 24 hours of training each year is a requirement of our IPA (Institute of Practitioners in Advertising) membership. This means everyone has the chance to develop skills and gain the knowledge they need to do a fantastic job.
Our commitment to CPD, mixed with the vast quantity of coffee consumed at the agency, ensures our work remains creative, effective and offers great value in a rapidly changing industry.